‘Don’t Build Your House on a Sandy Bank!’


In order to acheive anything, one needs goals that are S.M.A.R.T! Our infogram above uses a ‘house’ to express our goals via a ‘roof statement’ and four supporting ‘pillars’ so as to achieve the creation of an equitable breast health policy for all South Africans.


S = SPECIFIC: Goals should be simplistically written and clearly define what you are going to do.

M = MEASURABLE: Goals should be measurable so that you have tangible evidence that you have accomplished the

A = ACHIEVABLE: Goals must be achievable. You must possess the appropriate knowledge, skills and abilities needed to achieve the goal.

R = RESULTS-FOCUSED: Goals should measure outcomes, not activities.

T = TIME-BOUND: Goals should be linked to a timeframe that creates a practical sense of urgency, or results in tension between the current reality and the vision of the goal. Without such tension, the goal is unlikely to produce a relevant outcome.

Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals. ~ Martin Luther King, Jr.






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