We all know about ‘laughing through the pain’, ‘gallows humour’ and ‘finding the funny’, but many would argue that trying to take a humorous stab at breast cancer is not funny at all.
Breast cancer awareness bracelets such as these,
… receive a lot of flak from some breast cancer patients, cancer activists and support organisations.
Others take a different view, maintaining that taking a light-hearted approach to self examination campaigns and general breast cancer awareness has more success than a doom and gloom strategy. When one honestly assesses the frightening statistics around breast cancer diagnosis one can see why those of us unaffected by the disease may wish to shy away from it altogether.
Ask yourself, when sitting in a doctor’s waiting room would you be more inclined to read something colourful and funny, or a sobering poster of facts which speak to our greatest fears?
The argument against campaigns such as these is not just that cancer’s no laughing matter, but a real concern that this becomes all about the breasts and not the patient.
The marketing equivalent of staring at someone’s chest and not their eyes.
But as breast cancer starts affecting younger and younger patients, and more and more women who seemingly have no risk indicators, maybe there is room for a broad spectrum of awareness campaigns.
What do you think –making breast cancer awareness as far-reaching as possible or going too far?